The IPs we buy or partner up with are standalone creative business in need of several different "components" to scale: from marketing to distribution, from sales to format expansion.
We don't only deploy capital. Skills, too.
Performance marketing on FB, Google, Tiktok, Amazon. Content creation on all socials. Offline marketing. Event-driven marketing. Guerrilla marketing. Online-only distribution. Multi-channel distribution. Partnerships deals. Syndication deals. Licensing deals.
All you need to grow.
Often, one IP or asset has the potential to find a similar, if not a bigger audience abroad. Our job is to leverage all the data we have to understand where the IP will resonate the most. And, once we find it, we jump in with translations and re-adaptations to a make a content truly international.
In other cases, we expand the IP in other formats. Book to audiobooks, podcast to series, film to game. In some cases, we produce the new format in-house. In others, we leverage a world-class network to do exactly that.
Lastly, we partner with creators with an audience but without a product or service to make it happen, together. We become co-founders in a newly established company. The creator brings well, their creativity and their audience. We bring capital, and those boring yet necessary skills to build and scale a venture.